REPORTS
From my earliest professional experiences, I've been driven to fill informational gaps with insightful reports and dashboards. Blending data with design, I've developed the following reports specifically built to offer executive and marketing teams clear, visually appealing insights. Alongside comprehensive analysis, these reports offer valuable information and key performance indicators essential for informed decision-making.
Marketing Metrics
A comprehensive 30-page report with over 5,000 formulas from 20 diverse data sources, providing a detailed overview of crucial marketing metrics and KPIs
New Product Launch
Tracks success of new products through the use of daily averages, sales trends, and quantity sold versus initial order volume.
Performance Tracker
This digital daily tracker is the marketing team's primary tool, offering insights into daily promotions and product performance, and includes planning calendars.
Workflow Performance
Monitors automated email workflow and mini-campaigns, tracking customer engagement, conversions, revenue, and email creative.
Comprehensive Yearly and Quarterly Aggregate Summary: Presents year-over-year growth figures for each class, as well as overall revenue and company growth metrics.
Performance Insights Dashboard: Computes current monthly totals, daily averages, and forecasts anticipated month-end revenue based on remaining days. Monitors metrics for both E-commerce (Ecom) and Total Company, providing comprehensive tracking and trending analysis.
Company Dashboard
This daily digital dashboard tracks revenue, year-over-year performance, goal attainment, and monthly trends based on daily averages.
Promo Performance
The printable Promo report updates monthly campaign metrics and KPIs using daily data inputs, and provides the team with insights to plan for the next set of sales.
Category Sales
The 124-page report includes 100 charts and 200 graphs to visually show trendlines, growth, gains/losses and individual product performance of over 1000 SKUs.
Product Performance
Tracks product performance and sales across B2C, B2B, and Amazon divisions, offering detailed monthly and yearly metrics with percentage contributions to total revenue.